Growth Product Manager

Growth Product Manager · Acquisition Tech (DE) Hybrid in London, Berlin or Frankfurt The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The team The Acquisition Strategy and Tech team is the integrated growth engine for iwoca in Germany. We bridge the gap between high-level commercial strategy and the technical systems that power our customer journey. By combining growth analytics, performance modeling, and full-stack engineering, we own the end-to-end acquisition funnel – from the very first touchpoint to a completed loan application. Our Core Focus: Strategic Growth & Analytics: We serve as the central hub for our Direct Marketing and Sales channels. We translate complex data into actionable strategies, ensuring our outreach is both scalable and profitably managed. Technical Infrastructure: We build and maintain the proprietary systems and models that drive our German operations. This includes optimizing the "User Experience" (UX) to ensure a frictionless onboarding process for small businesses. Operational Excellence: We connect the dots between data-driven decision-making and real-world commercial impact. Our mission is to ensure every potential customer receives a clear, relevant, and rapid understanding of how iwoca can fund their business. We are a fast-moving, cross-functional unit designed to turn strategic hypotheses into measurable results. Whether it’s refining a marketing model or shipping a new feature in the application journey, we ensure that iwoca’s expansion in the German market is backed by robust tech and a clear commercial North Star. The role This role sits at the intersection of product, growth, customer experience, and data. You will own acquisition and activation outcomes for the German market, identifying opportunities, defining hypotheses, and working with engineering and data to design, build, test, and iterate on product-led growth initiatives. You’ll define hypotheses, build experiments, and own initiatives that improve how German businesses first engage with iwoca. You will be accountable for measurable impact on acquisition and conversion, bringing ideas to life through rigorous insight, strong customer empathy, and practical delivery, while also contributing to the long-term vision and operating cadence of this new team. Market and problem understanding * Deeply understand the German SME lending landscape, customer needs, and competitive context. * Translate market and customer insight into clearly defined product problems and prioritised opportunities. * Inform targeting and segmentation strategies to help Marketing and Sales reach the right customers. Product build and optimisation * Own the roadmap for acquisition and onboarding, working with engineers and data scientists to develop tools such as lead scoring systems, eligibility checkers, and onboarding journeys. * Work with marketing, sales and introducer teams to evolve website content, sign-up flows, and decisioning logic to increase conversion. * Influence future team capability by helping define priorities, roles, and processes as we scale. Experimentation and insight * Design, run, and interpret A/B tests across messaging, targeting, onboarding tools, and product flows. * Identify opportunities using first-principle reasoning supported by data, customer research, and funnel analysis. Cross-functional collaboration * Lead cross-functional initiatives, aligning engineering, data, marketing, and commercial stakeholders around clear goals, hypotheses, and success metrics. * Translate business goals into testable hypotheses and actionable product briefs. * Help establish the operating rhythm, rituals, and roadmap processes for this new team.