Senior Analyst, Consumer Engagement & Loyalty

Nasze wymagania:
Bachelor’s degree in Business, Marketing, Economics, Statistics, or a related field,
Fluency in English and Polish – verbally and written,
5+ years of experience in CRM analytics, marketing analytics, or a similar data-driven role in B2C retail or e-commerce,
Proficiency in MS Office (especially MS Excel incl. PowerPivot and PowerQuery as well as PowerPoint),
Experience working with CRM and loyalty platforms (e.g. Salesforce, Bloomreach, Adobe Analytics) is a plus,
Strong proficiency in data and visualization tools such as Excel, SQL, Power BI, Tableau, or similar platforms,
Solid understanding of customer segmentation, lifecycle marketing, and loyalty program mechanics,
Proven experience analyzing customer behavior and email marketing performance, with the ability to translate insights into actionable business recommendations,
Strong analytical and problem-solving skills with a commercial mindset and attention to detail,
Excellent communication and stakeholder management skills, with the ability to present insights to non-technical and senior business audiences,
Ability to work with multiple data sources and synthesize findings into clear business conclusions and strategic recommendations.

Zakres obowiązków:
CRM Strategy & Business Impact
Lead CRM analytics initiatives and provide strategic recommendations to drive customer retention, loyalty, and revenue growth through the consolidation and analysis of data from multiple sources,
Measure the effectiveness of customer acquisition and loyalty initiatives, recommending enhancements to improve customer engagement and commercial performance,
Provide strategic input into loyalty program enhancements, customer engagement initiatives, and omnichannel CRM activities,
Support omnichannel customer experience initiatives by leveraging CRM insights across retail and e-commerce touchpoints.
Customer Analytics & Advanced Insights
Drive continuous improvement of customer journeys through data-driven testing, insights, and performance optimization,
Track, analyze, and optimize email marketing performance, including key metrics such as click-through rate (CTR), conversion rate, sales, and long-term customer value.
Reporting, Automation & Data Governance
Own regular reporting of key Retail KPIs across country, region, primarily through Power BI dashboards and Adobe Analytics Reports,
Identify opportunities to automate and optimize CRM reporting processes and campaign performance analysis,
Ensure data quality, consistency, and governance across CRM and loyalty reporting frameworks,
Design and maintain Power BI dashboards and reporting solutions to monitor customer engagement, retention, churn, conversion, and customer lifetime value trends.
Campaign Optimization & Experimentation
Lead the development and evaluation of email campaign testing strategies (A/B and multivariate testing), providing actionable recommendations to optimize performance.
Stakeholder Management & Cross-Functional Collaboration
Lead cross-functional CRM projects and coordinate with global and local teams to align market initiatives with broader business objectives,
Partner with senior stakeholders across Marketing (including Customer Intelligence, Market Analyst),, E-commerce, Merchandising, and Sales teams with ad-hoc analyses, business cases, and performance deep-dives and translate them into measurable CRM and loyalty KPIs.

Oferujemy:
Work in a company with a unique organizational culture focused on people and continuous development,
Cooperation on the basis of an employment contract with a basic salary and a real achievable annual bonus,
Hybrid work model with 3 days of office work a week,
Free parking for employees regardless of position (reservation required),
Flexible working hours (start 8am-10am, finish 4pm-6pm),
Attractive package of MEDICOVER medical care with dental care,
Life insurance,
Medicover Sport card and cafeteria program,
Additional day off for birthdays and health check,
Attractive discounts on PANDORA products,
Subsidy for "home office" equipment,
Employee Pension Plans (PPE),
Additional benefits under the company’s social fund (e.g., holiday or kindergarten subsidies).