(Senior) Business Analyst (m/f/d)

At limango, we’ve been shaping the world of e-commerce for over 18 years. Together with our platforms in the Netherlands, Germany, and Austria, we are proud to be part of the OTTO Group, one of Europe’s leading e-commerce players. We offer the largest selection of products for the entire family, making us a go-to shopping destination for millions of customers across Europe. But limango is more than just a platform, it's a community. We believe in working and growing together, valuing a healthy work-life balance and fostering a culture built on respect, trust, and equality. If these values resonate with you, there’s a good chance you’ll feel right at home with us.   We foster a culture built around hybrid work in Wrocław (2 days in the office), while staying open to remote talent who value collaboration and real impact. Your role and main tasks As a Business Analyst, you act as a strategic sparring partner for Marketing, Tech and Product. You do not only analyze performance, you challenge assumptions, improve measurement standards and actively shape our future marketing steering logic. • Conducting performance analyses across digital marketing channels and campaigns • Interpreting KPIs including CPC, CPL, ROAS and CR to identify optimization potentials • Building, maintaining and expanding dashboards in Power BI • Extracting and preparing data using SQL to support analyses and reporting • Supporting the evolution of our measurement approach (e.g., attribution and customer quality tracking) • Translating complex datasets into clear, decision-ready narratives and presentations • Communicating insights and recommendations effectively with cross-functional partners and senior stakeholders • Proactively identifying trends, gaps or opportunities and initiating follow-up analyses You will need You bring strong analytical expertise combined with a proactive and impact-oriented mindset. Required: • Advanced practical knowledge of SQL • Basic knowledge of Python • Basic understanding of Marketing KPIs including CPC, CPL, ROAS and CR • Proven expertise in Power BI or similar BI tools (e.g. Tableau) • Advanced hands-on experience with Excel • Experience in data visualization and presentation • Strong communication and stakeholder management skills, ideally even including experience interacting with C-level management • Excellent analytical, problem-solving and project management skills • Ability to work independently and effectively organize and prioritize your workload • Fluent English, German a plus Nice to have: • Experience with Azure Databricks • Experience with GA4 • Experience with Confluence and Jira • Knowledge of marketing platforms and their specifics (e.g. Google Ads, Meta Ads, etc.) • E-commerce background • Living abroad experience What Makes You Successful • You translate complex performance data into clear, actionable business recommendations • You’re a team player and like to communicate with people • You proactively identify growth, efficiency and measurement gaps • You structure complexity into clear priorities while maintaining a high level of accuracy • You collaborate cross-functionally and foster a constructive, solution-oriented culture • You balance strategic thinking with hands-on pragmatism • You continuously upskill and stay curious about new analytics approaches, marketing trends and tools Benefits • Hybrid working model based ( 2 days in the office/3 days working remotely). Modern office in the heart of Wrocław, our office is centrally located, close to cinemas, gyms, and a wide variety of great lunch spots. • High ownership and real business impact • Close collaboration with experienced marketing and tech teams • A dynamic, international environment with an entrepreneurial spirit • Close collaboration with experienced marketing and tech teams • Private healthcare: We provide access to the best specialists for you and your loved ones through Luxmed. • Language classes: Join English, German, and Polish lessons in small groups, tailored to your current skill level. • Multisport card: Stay active and healthy with a Multisport card giving you access to numerous fitness clubs and sports facilities. • Wellbeing Program: Discover tools to improve your health and wellbeing. Join daily challenges, expert sessions, and video consultations with specialists. Build lasting healthy habits and boost your lifestyle. • Fruit Mondays & more, we keep our kitchen stocked with fresh fruit, healthy snacks, coffee, sweets and yes, sometimes pizza too. • Team events with great people, we love spending time together after hours,whether it’s fun office meetups or organized outings. Sounds good? We look forward to receiving your complete application, including a letter of motivation, references/ certificates, salary expectations and your earliest possible start date. We can't wait to get to know you. Apply now!