Senior CRM & Marketing Automation Specialist (m/k)

Wymagania: - 5+ years of experience in CRM or data-driven marketing - Proven track record of delivering measurable business results through CRM activities - Strong analytical skills and experience with testing frameworks and performance reporting - Experience in managing customer lifecycle and improving retention/CLV - Ability to work effectively in a fast-paced, changing environment - Fluent English (spoken and written) O firmie: - We recruit the best IT specialists for technology companies – with no risk and full accountability for the outcome. Zakres obowiązków: - Define and execute segmentation and audience strategies across product launches, always-on campaigns, post-purchase and trigger-based journeys - Own and optimize the end-to-end customer experience, including contact strategy (channels, frequency, journeys, testing approach) - Generate actionable insights from first-party data to support future campaigns - Plan and manage a testing and optimization roadmap, including regular reporting on CRM performance and impact - Develop and implement loyalty and retention initiatives to increase customer lifetime value - Continuously evolve the test & learn approach to strengthen data-driven marketing capabilities - Build and execute strategies that improve database quality and customer lifecycle performance - Partner with internal teams and agencies to deliver effective, customer-centric campaigns - Align CRM activities with broader business objectives and ensure smooth execution - Prepare and present post-campaign analysis, insights, and recommendations to stakeholders (including HQ/RHQ)