Senior Adobe Analytics

O projekcie:
This role involves configuring, updating, deploying, and validating Adobe Analytics and Adobe Target across multiple websites based on the project’s global measurement and personalization framework.

Wymagania:
- 5+ years of commercial experience in a similar role- Experience with Adobe Analytics and Adobe Targets- Experience working on projects for international clients- Very good knowledge of English and Polish (both spoken and written)​

Codzienne zadania:
- Configure Adobe Analytics report suites for designated websites.
- Set up Adobe Target activities and personalization, including consent banner integration.
- Update and optimize Adobe Analytics and Adobe Target configurations to align with global tagging and tracking requirements.
- Deploy standardized Adobe Analytics and Adobe Target configuration to additional websites, making necessary site-specific adjustments (e.g., site IDs, URL filters, localization rules, Target audience parameters).
- Prepare and execute QA scripts and reporting to validate the accuracy of Adobe-side data collection and personalization.
- Produce data validation, KPI comparability, and comprehensive QA reports at each stage.
- Document Adobe-specific recommendations for web development teams.
- Generate joint QA reports to ensure consistency with external data routing frameworks.
- Participate in additional validation or troubleshooting as required during contingency periods.