Senior Data Scientist

Nasze wymagania: You have experience in analyzing CRM data as well as sales or marketing campaigns You are skilled in working with large data sets and interpreting analytical results You are familiar with key concepts such as customer segmentation, sales funnel, customer journey, CLV, and retention You have a very good knowledge of analytical and CRM tools (e.g. Campaign Manager, Salesforce) You are able to translate data insights into clear and actionable business recommendations You demonstrate a high level of independence, accuracy, and strong sales-oriented mindset You are open to a project-based contract of approximately 18 months and are fluent in both Polish and English Mile widziane: Experience in the insurance industry O projekcie: To provide analytical support for CRM activities, with a strong focus on designing and optimizing customer purchase journeys based on data insights, as well as measuring and evaluating the effectiveness of sales campaigns targeted at the existing customer base. Zakres obowiązków: Designing, optimizing, and overseeing customer journeys across CRM channels Performing advanced analysis of customer behavior across key lifecycle stages (onboarding, activation, retention, cross-sell / up-sell) Acting as a strategic partner to the business in planning and shaping sales campaigns for the existing customer portfolio (segmentation strategy, targeting logic, offer recommendations) Monitoring, evaluating, and reporting on CRM campaign effectiveness (KPIs, ROI, uplift/lift analysis, conversion metrics) Developing, maintaining, and continuously improving customer segments and selection models Identifying sales growth opportunities and recommending data-driven initiatives aimed at increasing Customer Lifetime Value (CLV) Oferujemy: We work in a hybrid model, and our office is located in the green Powiśle district We provide health prevention and secure your future! You can benefit from Medicover, Multisport, and insurance You’ll get access to a benefits platform where you can choose the best perks and discounts for yourself We invest in development, so you’ll have access to training, webinars, and webcasts For new dads, we offer an additional two weeks of paid paternity leave We’ll give you discounts on Samsung products Do you train? Take care of yourself? Great! You can join our sports section Want to commute by bike? We’ve got excellent cyclist-friendly infrastructure waiting for you We invest in development, so you’ll have access to training, webinars, and webcasts