Tableau Next / Marketing Analytics Sr. Specialist

O projekcie: Our client offers a fast-paced and energetic environment where your unique skillset will be nurtured. You will find real connections, continuous opportunities to grow, and a supportive team that celebrates success together. If you are ready to drive meaningful change and shape the future of the industry, apply today! Wymagania: Requirements - 5+ years of experience in marketing analytics or BI.  - Salesforce Data Cloud and MC Next experience are required.  - Tableau certification is strongly preferred.  - Insight-oriented mindset capable of interpreting data to recommend leadership actions.  - Strict governance discipline to enforce single-source-of-truth principles. Codzienne zadania: - Develop advanced Tableau Next dashboards with live Data Cloud connections and row-level security.  - Conduct marketing analytics, including funnel analysis, multi-touch attribution, and cohort analysis.  - Define the measurement framework, KPI taxonomy, and reporting standards.  - Connect Tableau to Data 360 unified profiles and design queries for analytics.  - Surface performance data from MC Next into Tableau and link it to downstream conversions.  - Govern the analytics roadmap and build self-service data sources for business users.