Senior Business Analyst / IT Business Partner (CRM)

Join a key role at the intersection of business and technology, where you will act as both a Senior Business Analyst and IT Business Partner supporting commercial and sales teams. You will take ownership of CRM solutions, drive technology decisions, and ensure alignment between business priorities and IT strategy in an international environment. This role operates across the UK & Ireland market, requiring availability during UK working hours. Your responsibilities Business Partnering & Strategy • Act as a trusted advisor to Sales, Trade, and Commercial stakeholders • Translate business needs into technology solutions and roadmaps • Provide guidance on risks, dependencies, and investment decisions • Identify opportunities to simplify systems and improve operational efficiency CRM Ownership (Salesforce or similar) • Take end-to-end ownership of CRM platforms (administration, configuration, releases) • Manage change requests, enhancements, defects, and UAT processes • Ensure data quality, integrity, and system stability Application & Service Management • Oversee lifecycle of business-critical applications supporting commercial operations • Ensure system stability, vendor performance, and service continuity • Maintain compliance with architecture, security, and governance standards Project & Change Delivery • Support large-scale CRM and digital transformation initiatives • Contribute to solution design, integrations, and data model alignment • Lead business input into data migration and system transitions Data & Integration Oversight • Coordinate Azure-based integrations and platform components • Monitor performance, resolve issues, and ensure scalability and security Leadership & Innovation • Manage external vendors and delivery partners • Drive continuous improvement across CRM and data services • Support adoption of AI solutions (e.g. Copilot, GenAI) in commercial teams We pay attention to candidates who have • Strong experience as a Senior Business Analyst or IT Business Partner • Proven background working with CRM systems (Salesforce or similar) • Experience in application lifecycle management and BAU service ownership • Excellent stakeholder management skills, including senior leadership • Experience managing vendors and external partners • Knowledge of cloud and integration environments (Azure preferred) • Understanding of enterprise architecture, security, and compliance • Availability to work within UK & Ireland business hours Nice to have • Experience in CRM transformation programs • Knowledge of data migration and legacy system decommissioning • Exposure to AI / Copilot / digital enablement initiatives • Experience in consumer goods, retail, or field operations environments We offer • Opportunity to combine Business Analysis and IT Business Partnering • Strategic, high-impact role within commercial and sales domains • Work in an international environment • Exposure to modern CRM, cloud, and AI solutions • Fully remote setup with collaboration across global teams Recruitment process • Introductory call • Interview with stakeholders • Final decision