Business Analyst & Website Expert

ICON plc is a world-leading healthcare intelligence and clinical research organization. We’re proud to foster an inclusive environment driving innovation and excellence, and we welcome you to join us on our mission to shape the future of clinical development The Business Analyst & Website Expert plays a key role in supporting clinical trial recruitment through digital platforms, data integration, and web performance optimisation. This role combines expertise in clinical trial processes with strong digital marketing and web management capabilities. The successful candidate will oversee the iConnect platform, manage study‑specific websites, support SEO and social media strategy, and ensure seamless integration of data and processes across the clinical ecosystem. Key Responsibilities Digital Platform & Website Management - Administer the iConnect platform and the associated Participant Database. - Coordinate global and study‑level digital content (e.g., TA pages) in partnership with internal and external content managers. - Lead and execute the SEO strategy to optimise visibility and engagement. - Manage social media channels related to Sanofi clinical trials. - Oversee web marketing performance using indicators from iConnect and Google Tag Manager (GTM). - Support corporate branding initiatives, ensuring alignment with the clinical trial branding playbook. - Manage vendor relationships and provide end‑to‑end support for digital solutions. - Lead the development and maintenance of study‑specific websites Business Analysis & Process Integration - Define functional interactions within the business ecosystem, including governance frameworks. - Model processes and data flows, including documentation of inbound/outbound data sources and outputs. - Develop data integration strategies aligned with future‑state processes in collaboration with Project Management and Digital teams. - Contribute to the creation and updating of business documents to support solution adoption. - Deliver training, communication, and end‑user support to drive adoption of digital tools. - Support pilot planning and execution in partnership with PMs and sub‑teams. - Identify dependencies and connections with other projects and initiatives. - Contribute to defining KPIs, establishing baselines, and monitoring performance metrics. Deliverables & KPIs - Delivery of an end‑to‑end digital recruitment ecosystem covering: social media campaigns, trial listings, study websites, pre‑screening, secondary screening, call centre, patient data registry. - Increased traffic, engagement, and recruitment performance across digital channels. - High‑quality, compliant, and user‑friendly digital assets supporting clinical trial recruitment.