Lead Product Manager – Multi-Brand Design Systems

Lead Product Manager – Design Systems​ Global Product Design Org Location: London Office (near Waterloo station) - Hybrid 3 days weekly About Gen We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands – Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner – unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality – it's the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen. How We Work Our hybrid work style (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work. About the Role We’re seeking a Lead Product Manager – Multi-Brand Design Systems to define, develop, and drive adoption of a unified design system across Gen brands, products, and platforms. This role is pivotal in enabling Gen’s AI-first strategy by creating the foundational components, patterns, and tools that empower teams to build intelligent, intuitive, and adaptive experiences. As we transform into an AI-driven product company, this role will not only deliver consistency and scalability but also unlock new ways of designing and developing products. The successful candidate will help drive how we leverage AI to accelerate design, improve development efficiency, enable adaptive user interfaces, and fundamentally change how teams across Gen collaborate to build world-class experiences. The role requires balancing strategic leadership with hands-on involvement—leading the vision while directly contributing to the system’s evolution, rollout, and continuous improvement. Key Responsibilities - Define Strategic Vision & Roadmap: Lead a multi-year strategy for Gen’s design system as a key enabler of AI-driven experiences and AI-enhanced product development workflows. - Cross-Functional Leadership: Partner with AI, Product, Design, and Engineering teams to integrate intelligent components, conversational patterns, and adaptive UX frameworks. - Governance & Standards: Establish governance structures that promote innovation while ensuring consistency, scalability, and compliance—especially in AI-driven contexts. - Adoption & Advocacy: Champion adoption of the design system and its AI-powered capabilities across teams and leadership. Build organizational buy-in through clear communication of value, success stories, and impact metrics. Lead enablement efforts that empower teams to work smarter and faster with AI-supported tools, and make the case for the design system’s strategic importance with senior leadership and key stakeholders. - Continuous Discovery & Feedback: Lead discovery cycles through interaction with customers of our direct and ecosystem partner offerings to refine the system with a focus on AI readiness, adaptability, and evolving product development practices. - Impact Measurement: Define success metrics for adoption, efficiency gains, and AI-driven workflow enablement; track and report outcomes to senior leadership. - Team Leadership & Mentorship: Mentor contributors, fostering a culture of AI-first thinking and collaborative design excellence. - Hands-On Product Delivery: Actively shape components, tools, and documentation—including those critical for AI-enabled interfaces and dynamic workflows. - Market & Trend Awareness: Be our internal expert on advancements in design systems, user experience innovation, and collaborative development models.