Senior Product Designer, B2C

ABOUT YOU We are looking for a Senior Product Designer to join our Consumer Products team and shape experiences that reach players directly - across web stores, loyalty programmes, and engagement surfaces that blur the line between commerce and gameplay. In this role, you will design for real people making real decisions: whether to spend, return, share, or stay. You will work at the intersection of consumer psychology, game mechanics, and product strategy, helping build experiences that feel as rewarding as the games they support. ABOUT US Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game. For more information, visit xsolla.com. Responsibilities - Design end-to-end consumer experiences across web stores, player portals, loyalty systems, and engagement features - Translate player psychology, behavioural data, and business goals into intuitive, high-converting design solutions - Apply and evolve gamification mechanics — progression systems, rewards, streaks, social proof — to drive retention and engagement - Contribute to and evolve design principles, patterns, and system-level consistency across consumer-facing products