UX Lead (Product & Growth)

About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the role We’re building and scaling a high-growth D2C product used by hundreds of thousands of customers globally, and are now entering a phase where UX becomes a core growth lever. We’re adding new products, expanding capabilities, and focusing on improving retention, activation, and funnel performance. We’re looking for a UX Lead who will take full ownership of design, user experience, and research — not as a support function but as a core driver of product and business performance. Today, design is mostly engineered directly in the frontend, and UX research lacks structure and direction. You will change that. This is not a 9–5 role. It’s a high-ownership, high-impact position for someone who wants to build systems, lead people, and directly influence product growth. What You’ll Do - Take full ownership of UX, design quality, and user journeys across the product. - Define and enforce a clear, scalable design system (even if implemented directly in frontend, not Figma-first). - Lead and manage designers and frontend engineers involved in UI/UX work. - Turn UX into a measurable growth lever, improving activation, retention, and conversion. - Work closely with Product and Growth to design and optimize funnels, onboarding, and monetization flows. - Establish a structured approach to UX research, including: - defining research priorities, - running surveys and interviews, - extracting actionable insights. - Take ownership of data-driven UX decisions: - analyze product analytics (Mixpanel, Clarity, etc.), - identify patterns and friction points, - define hypotheses and experiments. - Proactively request and define new analytics/reporting needs with the data team. Audit and continuously improve the end-to-end user journey — from acquisition to retention. Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. #LI-Remote